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Blurple
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Are.na
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Work
Personal
Blurple
2021
graphic design
art direction
packaging
Brand identity and packaging for a fictional makeup brand inspired by shimmery Y2K nostalgia.
“Blurple is a high-end makeup brand that aims to bring cool-toned, futuristic colors back into the spotlight. Packed with pigment and shine, these products are formulated for makeup artists, creatives, and young millennials/Gen-Z who lead a bold lifestyle. We believe that makeup should bring joy from creativity and experimentation, not just to conform to conventional standards of beauty. Inspired by the metallic glean and futuristic opimism of the Y2K era, we created a visual identity to reflect Blurple’s mission.”
“The future is bright! We’re all smiles here.”
*Note: Blurple is a fictional brand.